A Legacy Built from the Ground Up
The ethnic-wear market of India is ever-evolving. With new trends coming every season, marking a strong presence in an oversaturated market requires acute branding expertise and a tactful marketing strategy.
Brands often have a lush offline showroom experience, but their website or digital presence does not match up to it, which demotivates the tech-savvy customers who first Google the brand before visiting the showroom.
About Riyaasat
Recognizing the rising demand for designer ethnic wear in a culturally rich and cosmopolitan city like Ahmedabad, the founders of Riyaasat decided to foray into retail. That’s where Fleek stepped in - to build a brand that stays rooted in tradition while embracing modern elegance.
From naming the brand to curating its visual identity, and crafting a powerful omnichannel marketing strategy, we helped position Riyaasat as a label that is now synonymous with regality, class, and contemporary design.
What started with one store on CG Road is now a growing empire with five branches across Ahmedabad and Vadodara—backed by a robust e-commerce platform that caters to customers across India.
