You can’t smell content. But you can feel it.
That’s the tricky part with perfume. It’s intimate, layered, and luxurious, but none of that translates online unless it’s done with intention. The right kind of presence makes people feel the perfume before they’ve ever touched it. Because in this space, people don’t just buy fragrance, they buy a feeling.
Upsilon is a new-age Indian perfume brand built around bold blends, clean design, and a fresh identity that breaks away from perfume stereotypes. They don’t do sugary florals or borrowed European aesthetics. Their fragrances are unapologetically confident, just like the people they’re made for. When they reached out to us, their ask was simple: help us build a digital world that smells as good as we do.
About Upsilon
Upsilon is a new-age Indian perfume brand built around bold blends, clean design, and a fresh identity that breaks away from perfume stereotypes. They don’t do sugary florals or borrowed European aesthetics. Their fragrances are unapologetically confident, just like the people they’re made for. When they reached out to us, their ask was simple: help us build a digital world that smells as good as we do.
