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Reshaping food brands & helping them receive chatpata treatment

Today, many foodpreneurs are dealing with the fact that simply introducing mouthwatering food items is insufficient. It becomes more challenging for brands to stand out when identical promises of “authenticity," "natural ingredients," and "traditional recipes" appear on every other shelf. If you, as a foodpreneur, are also struggling, then this one is cooking just for you. A food brand named SpicyKa also faced the same challenge. And here’s how we helped them turn up the heat…

ABOUT THE BRAND

SpicyKa is a food flavour brand specialising in gravies and masalas. What makes it truly exclusive is its distinctive blend of the wholesome goodness of jaggery and wood-pressed oil with the richness of 100% natural herbs. It offers street food enthusiasts who seek chatpata punch, tradition, and purity in every spoonful, making everyday food, be it samosa, dabeli, vadapav, taste like an unforgettable mouthwatering experience.

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HOW WE HELPED THE BRAND?

Our journey with SpicyKa started at the roots, establishing a bold, authentic brand in a market full of lookalikes. We began with Brand Identity Design, developing a unique visual language that captures the soul of the brand, which is authentic and full of flavor. Alongside, designed a logo that reflects its natural, flavor-rich essence. Our creative team developed aesthetically appealing & functional Packaging Design for the brand that not only protects the product but also pops up on the shelf.

 

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With a carefully crafted Website Design, we provided SpicyKa with an online presence as captivating and rich as its tastes. Through eye-catching Exhibition Design, we ensured SpicyKa was the centre of attention at culinary expos and trade shows. To support continuous promotions, we developed a series of Marketing Collaterals that adhere to the brand's visual identity.

We left no stone unturned in making its distinguishing presence, right from its inception. At Fleek Media, we offer comprehensive branding solutions from visual identity creation to brand positioning. 

Want to create a brand that is remembered for a lifetime? Let’s make it happen, the Fleek way!

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